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Sara Bray: PR/events extraordinaire

Sara Bray: PR/events extraordinaire

This month, NYDC was lucky enough to score an exclusive interview with Sara Bray, a PR and event manager who organises loads of cool events. Here's what she had to say…

What's the biggest red carpet event you've organised?
Just recently, I helped put together the 2008 Stuff That Rocks Gift Villa at the Hilton Hotel in Sydney which was quite exclusive.

Who's the most exciting person you've met at one of your red carpet events?
Probably So You Think You Can Dance judge Jason Coleman. I'm a huge fan of the show and he was a real character!

When you know a celeb will be there, how do you calm your nerves before an event?
I don't get star struck easily, which is probably a good thing when you have to work with them a lot — you just need to remember that they're normal people too!

How long does it take to organise a red carpet event?
It really depends on the size of the event — sometimes it can take months, but most events we work on we usually allow six to eight weeks.

What is the most challenging part of putting an event together?
The guest list — it's really important to have the "right" types of people attend your event as this can make or break it. It's also something you have the least control over because you're asking/inviting them to come, not paying them to be there.

Biggest red carpet blunder?
A really important member of the media was turned away from an event once because the door hosts couldn't find her name on the list (whoops!).

Funniest red carpet moment?
Someone mistook me for a Home and Away actor and I really had to try hard to convince them that I wasn't!

Got any tips on how to throw a wicked red carpet-themed party?
Go glam all the way! Ensure your guests know that they need to dress up, make some spectacular fruity drinks and provide food that's a little out of the ordinary. Oh, and make sure you take lots of photos!

How can girls get involved in event planning?
Get lots of work experience. Help organise local car washes, school fashion parades, or even Mum's Tupperware parties — the more you practice, the better you'll become! Also, sign up to help plan any school and/or community events and look into any relevant courses you can do at TAFE or uni.

Sara's hot tip from the top: believe in yourself and your ability!


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